Walking and Biking Your Way to Advertising
Outdoor advertising in Australia has mostly been about billboards and sign ages till now. The traditional modes of indoor advertising continues, with digital marketing leading the way now, but this is slowly making its way into advertising outdoors as well. It has made its foray into advertising outdoors with the launch of outdoor digital screen that packs in hundredfold the punch of ordinary billboards. Advantages of digital screens These screens are hard to miss and even harder to ignore. They are visually appealing and attention grabbing. Being available in high-definition LED formats make the images displayed even sharper and clearer, bringing into sharp focus each and every detail of the product that is being advertised. This makes it easier for people to connect with the product and remember the brand as well. Not only does greater brand recognition take place, it also results in greater interest in the product, resulting in a spike in sales over a very short period