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Showing posts from November, 2020

Getting started with your next mobile OOH campaign

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In a world where advertisers are searching for an OOH format to deliver big impactful results, at a cost-effective rate, mobile billboard advertising can more often than not be the perfect solution. Understanding the strengths of mobile OOH advertising and its place in the market plays a big role in delivering big results. Unlike many OOH formats, the various types of mobile formats provide the unique ability to put you right in the middle of action, no matter where that is.  There are a few simple steps to ensure you have a successful campaign, which of course, we will guide you through along the way.  Choosing your OOH advertising format  Firstly, it starts with a detailed brief. This is designed to give our sales team a better understanding of the requirements and objectives that need to be delivered for your client. Whether that’s needing to spend as much time as possible near a competitor’s store as possible, targeting foot traffic walking into an event (m

Tweaks to Enhance My Billboard Advertisement Designs

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  Advertisement plays an integral role in boosting your business prominence in a multitude of ways. And if you have decided to invest in outdoor or mobile billboard advertising , you should consider a handful of design philosophies. After all, ensuring the billboard advertisement to be effective is a priority. On that note, let’s discuss a bit about the billboard advertisement designs. Here’s a list of tips to improve it. A Portrayal of a Tale Popular billboards let viewers embark on a story-telling journey. Maybe, it is only a four-second glance journey that viewers usually experience. If that advertisement is good enough, viewers either watch it while walking along roads or staring from inside a car. The difference between a good and an average billboard design is in its story-telling process. A majority of billboard designs tell you a tale with imagery and graphics. As a matter of fact, why would a driver stop only to read a few words? A billboard that can c