Getting started with your next mobile OOH campaign
In a world where advertisers are searching for an OOH format to deliver big impactful results, at a cost-effective rate, mobile billboard advertising can more often than not be the perfect solution. Understanding the strengths of mobile OOH advertising and its place in the market plays a big role in delivering big results. Unlike many OOH formats, the various types of mobile formats provide the unique ability to put you right in the middle of action, no matter where that is. There are a few simple steps to ensure you have a successful campaign, which of course, we will guide you through along the way. Choosing your OOH advertising format Firstly, it starts with a detailed brief. This is designed to give our sales team a better understanding of the requirements and objectives that need to be delivered for your client. Whether that’s needing to spend as much time as possible near a competitor’s store as possible, targeting foot traffic walking in...