Media That Moves – Outdoor Advertising

Media on the move has taken outdoor advertising to another level altogether with the continuous and systematic growth of technology. Though technology has dawned upon each and every field and sector, with the advent of growth in outdoor advertising with new techniques and technology, the intention or the purpose has never changed, i.e. promotion.  Promotion of all sorts for the benefit of the respective company. Hence the concepts have changed but the motive has not. Like Outdoor digital screens, bike billboards, bicycle boards and walking boards are some of the creative concepts for outdoor advertising. The outdoor digital screen advertising has many advantages like
  • Attraction – the visual images of outdoor digital screens will create a strong visual impact on the minds of the people passing by.
  • Dynamics – the adjustable advertising pictures of outdoor digital screens can be adjusted and changed at any time according to customers need and support the latest and newest content.
  • Infusion – When the advertisements are repeatedly displayed several times on the digital screens every day, it transmits different information to customers and further improve the audience rate of the advertisement.
  • Impact force – The digital boards with high definition picture displays and bright colors have a strong impact force.

Mobile billboards will have a 33% higher recall rate than static billboards. They are affordable and effective for advertisers and intriguing to customers.

Bike billboards also come in green which has zero emission and it comes with backlit signs too. The three-sided of bike billboards and bicycle billboards offer 360-degree impact and come with audio too. The bike billboards can be tracked with GPS tracking at all times. Walking billboards or human billboards can target customers’ area wise. If the walking billboards are skilled, they can carry your message directly to the target audience.  The interactive nature of the walking billboards gives more visibility compared to fixed advertising options. Outdoor digital screens are used on location at outdoor events as temporary digital screens. They can be used to show live video feeds, advertising or any other digital content. The outdoor digital screens are used in all weathers as they are robust and long lasting.

Comments

Post a Comment

Popular posts from this blog

Usages of Variable Message Signs and Digital Screens

Image
The ocean of vehicles runs through the busy roads of the city fanatically. It seems each of them has to reach the destination as early as possible. The variable message signs, abbreviated as VMS are an efficient technology-enabled tool for utilizing the traffic management system optimally. It instructs the motorists about the road condition at any instant. Moreover, the drivers also become aware of the diversions, blockages, merging or other changes taken place, if any. With this reliable real-time information, they can choose the best possible path. Therefore, they can save both time and fuel consumption. Variable Massage Signs VMS is the most efficient tool for dynamic traffic management that helps the drivers to choose the path as per the information they display. The chosen VMS will lead them to the destination in the shortest possible time as they can avoid the slow traffic. The more the VMSs will be installed at the major junctions, the highways, prime locations, the lesser time
Read more

How To Select The Right Barcode Scanner For Your Commercial Establishment

Image
 The digital screen occupies a large part of modern advertisement tools due to several reasons. The language of advertisement changes with time to reach to the mass easily. The present era is the era of digital technology. We use digital devices in our everyday life and in many other sectors. We see them in abundance for promotions brands and products around us. This is immensely entertaining when you are standing in a queue or waiting for public transport. You get to know about something less known or completely unknown. At the same time, your waiting time passes nicely without making you more annoyed. To change the print media ad, you will need a considerable amount of time. On the contrary, you can add fresh content on the digital screen simply as social media feeds, blog posts as you do on the website. An Affordable Way of Outdoor Advertising Publishing new ads in this medium is cheaper if you compare it to the traditional print media. Moreover, you can run different relevant ads
Read more

Solar Billboard Advertising: A Green and Effective Way to Promote Your Business

Image
In today's world, where environmental sustainability and effective advertising are paramount, solar billboard advertising has emerged as an innovative solution that combines both. This article explores the concept of solar billboard advertising , its numerous advantages, and the key role solar power trailers play in this eco-friendly advertising approach. We'll also delve into case studies to illustrate successful campaigns and help you make informed decisions for your business promotion needs. Table Of Content What is solar billboard advertising? The benefits of solar billboard advertising Solar power trailers           3.1. What are solar power trailers?           3.2. How do solar power trailers work?           3.3. The benefits of using solar power trailers for solar billboard advertising       4. Choosing the right solar power trailer for your needs       5. Case studies of successful solar billboard advertising campaigns What is solar billboard advertising? Solar billboar
Read more