Digital Billboard Advertising

Billboard advertising has proved to be effective for various businesses across the world. As these advertisements could be visible to the customers at any time, billboard advertising effectively works with the alternative methods of advertising. Technological advancement has further played a role in supporting its profitability. Earlier billboards were hand-painted and thereby were a time-consuming and highly priced undertaking. Now, the billboards are designed with computers and then printed on the vinyl paper and fixed on the backcloth. There are various types of billboards such as a poster, LED, vinyl and painted. The LED billboards are advantageous because the displayed advertisements can be changed within a couple of seconds. As a result, more advertisements could be displayed and thereby increasing viewership. Here are the reasons why billboard advertising is preferred over others. Cost-Effective: The mobile billboards Melbourne can range between $1000 to about $3000 every m...

Marketing a business amidst the overwhelming presence of competitors is undoubtedly one of the most daunting challenges faced by entrepreneurs anywhere. The advent of Digital out-of-home Advertising (DOOH) as an effective means for reaching out to target audiences is making businesses all over the world go digital with their advertising campaigns. Be it mobile billboards or interactive video screens at strategic roadside locations, the arena of outdoor advertising is undergoing a radical change. Powered by creative audio-visual content, Digital outdoor advertising campaigns are creating ripples amongst customers to boost the appeal for products. Types of Digital Out-of-Home Advertising While all forms of DOOH target audiences while they are outside their homes, this form of mass media may be categorized into two sub-groups : Digital signage, which incorporates mobile and static Billboards to deliver their messages to a larger audience. Venue-based Outdoor Digital Advertising,...