The Revolutionary Impact of Digital Out-of-Home Advertising on Businesses Worldwide
Marketing a business amidst the overwhelming presence of competitors is undoubtedly one of the most daunting challenges faced by entrepreneurs anywhere. The advent of Digital out-of-home Advertising (DOOH) as an effective means for reaching out to target audiences is making businesses all over the world go digital with their advertising campaigns.
Be it mobile billboards or interactive video screens at strategic roadside locations, the arena of outdoor advertising is undergoing a radical change. Powered by creative audio-visual content, Digital outdoor advertising campaigns are creating ripples amongst customers to boost the appeal for products.
Types of Digital Out-of-Home Advertising
While all forms of DOOH target audiences while they are outside their homes, this form of mass media may be categorized into two sub-groups:
Utilise the Latest Technology: Since DOOH is a live networked medium that evokes customer response, enhances customer interaction, and reaches mass audiences with unique and customized messages, it should be empowered with the latest technology to effectively feel the pulse of the targeted audience.
Push the Scale of Reach: DOOH campaigns should ideally be integrated with mobile advertising campaigns to actively engage an even wider audience, and generate word-of-mouth publicity.
Capture the Imagination of the Audience: DOOH campaigns should take advantage of prevailing global situations or hugely popular upcoming events to come up with unique offers that fuel the imagination of the viewers and engage them towards the marketed brand.
Ensure Optimal Co-Ordination Between the Roles and Responsibilities of All Stakeholders:
By aligning the marketing agency, media houses, and the production staff to stay on the same page, a proper balance between demand and supply is created to assure the customers, a prompt delivery of the promises made by the brand.
Secure an Appropriate Advertising Space at Reasonable Costs: The costs for acquiring an advertising location are determined by its Gross Rating Points (GRP). Acquiring an advertising space with a higher GRP is essential to the success of the campaign.
At Running Boards, we specialise in sourcing for your business`s advertising campaign, mobile billboards and outdoor video screen LEDs at the best locations, and for the most affordable prices. With a network spread all across Australia and a comprehensive experience of 25 years, our services are bound to speed up your fortunes.
Be it mobile billboards or interactive video screens at strategic roadside locations, the arena of outdoor advertising is undergoing a radical change. Powered by creative audio-visual content, Digital outdoor advertising campaigns are creating ripples amongst customers to boost the appeal for products.
Types of Digital Out-of-Home Advertising
While all forms of DOOH target audiences while they are outside their homes, this form of mass media may be categorized into two sub-groups:
- Digital signage, which incorporates mobile and static Billboards to deliver their messages to a larger audience.
- Venue-based Outdoor Digital Advertising, which targets more specific audiences through outdoor video screens, and digital screens for events, organized with particular objectives, in public places such as hospitals, restaurants, shopping malls, hotels and community centres.
Utilise the Latest Technology: Since DOOH is a live networked medium that evokes customer response, enhances customer interaction, and reaches mass audiences with unique and customized messages, it should be empowered with the latest technology to effectively feel the pulse of the targeted audience.
Push the Scale of Reach: DOOH campaigns should ideally be integrated with mobile advertising campaigns to actively engage an even wider audience, and generate word-of-mouth publicity.
Capture the Imagination of the Audience: DOOH campaigns should take advantage of prevailing global situations or hugely popular upcoming events to come up with unique offers that fuel the imagination of the viewers and engage them towards the marketed brand.
Ensure Optimal Co-Ordination Between the Roles and Responsibilities of All Stakeholders:
By aligning the marketing agency, media houses, and the production staff to stay on the same page, a proper balance between demand and supply is created to assure the customers, a prompt delivery of the promises made by the brand.
Secure an Appropriate Advertising Space at Reasonable Costs: The costs for acquiring an advertising location are determined by its Gross Rating Points (GRP). Acquiring an advertising space with a higher GRP is essential to the success of the campaign.
At Running Boards, we specialise in sourcing for your business`s advertising campaign, mobile billboards and outdoor video screen LEDs at the best locations, and for the most affordable prices. With a network spread all across Australia and a comprehensive experience of 25 years, our services are bound to speed up your fortunes.
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