Digital Billboard Advertising

The advertisement industry is ever evolving. Every year several changes take place in this segment. Every business entity is tapping into the potential of OOH. Investing in Big LED screens in Brisbane for business promotion is making sense and is undoubtedly a judicious investment. What are the most prominent changes you can expect in 2019? Following are the changes you can expect- Improved Analytics Earlier, it was not possible to assess the impact of a digital billboard or outdoor screen advertisement. However, the concept of proximity sensors and face recognition algorithm has made it easier for face recognition. As such, you can greet a customer better. Incorporating AI or Artificial Intelligence elements has made event screen in Brisbane connect better with audiences. Some of the screens are also interactive. Better Hardware Just as the analytics area is developing, the hardware is not far behind. Digital signage hardware is equally improving. Check out the informatio...

Almost all companies are using message boards these days. Businesses need to be innovative in their use of display boards so that they can differentiate from other companies. There are different types of message boards which can be used by companies for outdoor advertising. These billboards are used in different scenarios and having a basic knowledge of them would help companies to determine which billboard to use at which situation. Variable Message Boards Variable message boards are also known as VMS which is used in traffic signals to display important messages to the passersby and travellers. They contain messages about an important event that is happening in the city or other information which might be deemed important. These variable message signs are placed in an uplifted place so that the vehicles passing by can view them. Trailer Advertising Trailers of advertisements are a cost-effective form of digital advertisement. Billboards are mounted on advertising trailers or veh...