Digital Marketing Trends to Watch Out for in Australia in 2019

The advertisement industry is ever evolving. Every year several changes take place in this segment. Every business entity is tapping into the potential of OOH. Investing in Big LED screens in Brisbane for business promotion is making sense and is undoubtedly a judicious investment.

What are the most prominent changes you can expect in 2019?

Following are the changes you can expect-

Improved Analytics
Earlier, it was not possible to assess the impact of a digital billboard or outdoor screen advertisement. However, the concept of proximity sensors and face recognition algorithm has made it easier for face recognition.

As such, you can greet a customer better. Incorporating AI or Artificial Intelligence elements has made event screen in Brisbane connect better with audiences. Some of the screens are also interactive.

Better Hardware
Just as the analytics area is developing, the hardware is not far behind. Digital signage hardware is equally improving. Check out the information below-
  1. There is an increase in the number of the giant Led screen in Melbourne and other parts too of displays in retail spaces
  2. Outdoor LED screens will become even bigger
  3. In public places too, outdoor cinema screen in Brisbane or across roads, and round the street corners, signage hardware will assist in securing networks.
  4. Outdoor LED screens will have better resolutions
  5. With an increase in demand, it is quite likely the prices will come down too.
Increase in Deployments
Regardless of whether it is inside or outside schools, restaurants, cinema halls, post offices, banks, and shopping centers, the number of LED screens that will be deployed is slated to increase in 2019.

Not only that the fact that the digital signage hardware is performing better has made it even a wiser decision when you take deployment into account.

So, if you are planning to launch a marketing campaign about a product that you want to introduce to your prospective consumers, make the best use of the big Led screens in Brisbane or for that matter in whichever part of Australia you are residing.

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