Various Types of Outdoor Advertising

Advertising has morphed from being restricted to some classified ads in the newspapers to becoming widespread indoors and outdoors. As a customer one can find numerous advertisements not just within their homes but almost everywhere else. Be it on their tabletop in the form of pamphlets and leaflets, television advertisements or on the roads as hoarding and posters.

The versatility of the number of things become useful in playing a part in outdoor advertising is mind-blowing, to say the least. One such example is the digital screens. Some such types are mentioned below.

Static and Mobile Billboards

Starting with the most basic form of outdoor advertising is billboards. These are large hoarding boards that display the product posters or service posters. They may be static in the form of catchy images, graphics, and text which readily grabs the onlooker’s attention towards itself.

On the other hand, the maybe mobile, with hoarding mounted on a truck or some other vehicle. These may even include variable message signs that display a certain message that the business owner wants to convey to its prospective and current customers.

Digital Screens on the Streets

The second most common form of outdoor advertising is digital screens. These are a little more customized than the static printout hoarding on the streets. These are screens that display digital static or dynamic posters for the product.

They may even comprise product description animation played back in a loop for the customers to look at understanding the purpose and working of the product. This increases the chances of a customer to be interested in the product.

Transit Advertising on Public Transports

It often occurs that people traveling on public transports like buses, cabs and even metros and trains find various digital or static advertising posters on the vehicle. This is another form of outdoor advertising that brings the product and service information to the target audience even during their commute from one place to another. Such advertising techniques have the power to create a sense of persistence in the mind of the customers regarding a certain product and service. This is the power of outdoor advertising that has made it so widely used and preferable form of advertising among most business owners.

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