Used vs New Billboard Trucks for Sale: What’s Best for Aussie Advertisers?

If you're an Aussie business owner looking to make a real impact on the streets, chances are you've come across the idea of buying a billboard truck for sale. These mobile advertising powerhouses are hard to miss—rolling through traffic, parked at hotspots, or cruising past busy events. Whether you're promoting a new café in Sydney, running a product launch in Melbourne, or boosting brand presence in Brisbane, billboard trucks get noticed.

But here comes the big question:
Should you buy a brand-new billboard truck or consider a used one?

Each option has its own perks and pitfalls. Let’s break it down in simple terms, so you can decide what’s best for your business without the stress.

Why Mobile Billboard Trucks Are Catching On

Before diving into used vs new, it's worth asking—why are these trucks so popular in the first place?

The answer is visibility. Unlike static billboards that rely on foot traffic or drive-bys, billboard trucks go where the people are. Markets, concerts, sporting events—you name it. They're flexible, attention-grabbing, and cost-effective over time. Plus, they’re not bound to one location, making them perfect for businesses trying to reach multiple suburbs or even states.

Buying New: The Pros and Cons

Let’s start with the shiny, brand-new option.

✅ Pros of Buying a New Billboard Truck

• Custom Build: With a new truck, you can tailor everything—from screen size to lighting and sound. Want a sleek design with all the extras? No problem.

• Warranty and Reliability: New trucks usually come with manufacturer warranties. That means peace of mind for at least the first few years.

• Latest Features: If you’re going digital, newer models often include updated LED displays, cleaner power options, and smoother operation.

• Brand Perception: Driving a modern truck reflects well on your brand. It looks sharp, runs quietly, and feels premium.

❌ Cons of Buying New

• Cost: The obvious drawback—new trucks don’t come cheap. You’re paying for top-of-the-line tech, factory-built components, and that fresh-off-the-lot feel.

• Lead Times: Depending on your supplier, there might be delays if your truck is being custom-built. That could slow down your campaign planning.

Buying Used: The Ups and Downs

Not every business needs the latest model to turn heads. In fact, a well-kept used truck can do the job just as well.

✅ Pros of Buying a Used Billboard Truck

• Lower Investment: You’ll save a significant chunk of change upfront. That means more room in your budget for fuel, driver wages, or campaign tweaks.

• Quicker Delivery: Used trucks are often ready to go. That’s perfect if you need to get moving ASAP.

• Proven Performance: A used truck that’s already been out on the road has proven it can handle the job. Bonus points if it comes with a maintenance log.

❌ Cons of Buying Used

• Wear and Tear: Even the most reliable truck gets a few bumps and bruises. You might need to spend on repairs or upgrades to get it campaign-ready.

• Outdated Features: Some older trucks may lack newer display options or energy-efficient systems. Depending on your goals, this could limit your reach.

• No Warranty: Most used trucks are sold as-is, which means you’re taking on the full responsibility if anything goes wrong.

What Aussie Advertisers Should Consider

So, how do you decide what’s best for your business? Here's what to think about:

📍 1. Your Budget

If you’re a startup or small business with limited funds, a used billboard truck for sale might be the smarter option. But if you’re an established brand ready to invest in long-term mobile advertising, a new truck could offer better returns.

📍 2. Campaign Frequency

How often do you plan to use the truck?

• For one-off promotions or seasonal campaigns, buying used can be more practical.

• For regular routes, long-term brand awareness, or multiple campaigns a year, the reliability of a new truck might be worth the extra dollars.

📍 3. Your Team and Know-How

Do you have a team that can maintain and manage the truck? Or will you rely on an external service provider? If you’re going DIY, a newer model with fewer repair issues might make life easier. But if you're experienced with vehicles or have access to trusted mechanics, a used option won’t be a hassle.

📍 4. Brand Image

Let’s be honest—appearance matters. If you’re representing a high-end product or trying to impress investors and big clients, a fresh, modern truck will make a stronger impression. On the flip side, local businesses and grassroots campaigns can often pull off the same impact with a second-hand vehicle, as long as it’s clean and well-wrapped.

Real-World Example:

Imagine a new food delivery app launching in Brisbane. They’ve got a marketing team, solid funding, and want to splash big for their first six months. A new billboard truck—custom-branded, high-resolution screens, GPS-controlled routes—makes sense. It’s a statement.

Now picture a family-run landscaping business in a Melbourne suburb. They want to advertise weekend specials for the next two months. A used billboard truck, purchased at a fraction of the cost, gets them noticed without draining their budget.

Both approaches work—they just suit different needs.

Final Thoughts: It’s About Strategy, Not Just the Truck

At the end of the day, the choice between new and used billboard trucks comes down to your goals, your budget, and how long you plan to stay in the game. Mobile advertising is one of the most adaptable forms of outreach available in Australia today—and whether your truck is brand-new or pre-loved, what matters is how you use it.

If you're browsing for a billboard truck for sale, take time to weigh your options, inspect the vehicle, and consider the long-term plan. With the right setup, your brand could be rolling through Aussie streets and turning heads in no time.

To explore trusted options across Sydney, Melbourne, Brisbane and beyond, you can check out what Running Board has to offer.