Innovative Ways of Outdoor Advertising
Outdoor advertising is absolutely crucial in the marketing campaigns of
any business, whether it is a medium size company, a start-up, a large
and already established company, or one that is small in size. No matter
where the business is currently in its growth trajectory, advertising
is crucial to its future growth and consolidation. It is for this reason
that businesses take to billboards advertising which has been around for decades but is still as effective as when it was first launched.
The new form of billboards
Billboards today have taken on a whole new avatar in Australia. They are now transformed into an outdoor digital screen! With the digital format becoming all pervasive, it was only a matter of time before billboards too became digital. With the ability to play any kind of digital format, in high-resolution LED clarity, these new billboards have taken the world of outdoor advertising by storm!
How digital billboards make a difference
Digital screens are hard to ignore. They are large, clear, visually impactful, and are attractive. With different dimensions, configurations, and capabilities, these boards offer a whole new level of flexibility and creativity to advertisers and businesses looking to take their brand to the higher level.
Large format digital LED screens give people the ability to display and project any image or video and even real-time information from the internet as they are connected to the internet too. They also have remote access in real time, which means they can be controlled, managed, and tracked by the advertisers. This makes it possible to change the visuals, etc.
Mobile billboards that provide even greater exposure
When these digital billboards are installed on trucks and other vehicles, they become truly mobile billboards. The advantage of being able to be located anywhere, driven anywhere, and parked anywhere, means that the advertisement gets seen in a variety of different places by many different people in the course of a single campaign. So there is more value for money for the advertiser. Being backlit and 3-sided gives added visual appeal. Since they have GPS tracking and reporting, advertisers also have greater flexibility to change direction and track it in real time.
Emission-free outdoor billboards
Another form of digital screen is the walking billboard which is becoming increasingly popular because it is eco-friendly, can be taken anywhere that vehicles don’t’ have access too, and is more personable with a real person being able to talk to people and hand out pamphlets, etc.
These are the latest forms of outdoor advertising that are changing the face of advertising in Australia.
The new form of billboards
Billboards today have taken on a whole new avatar in Australia. They are now transformed into an outdoor digital screen! With the digital format becoming all pervasive, it was only a matter of time before billboards too became digital. With the ability to play any kind of digital format, in high-resolution LED clarity, these new billboards have taken the world of outdoor advertising by storm!
How digital billboards make a difference
Digital screens are hard to ignore. They are large, clear, visually impactful, and are attractive. With different dimensions, configurations, and capabilities, these boards offer a whole new level of flexibility and creativity to advertisers and businesses looking to take their brand to the higher level.
Large format digital LED screens give people the ability to display and project any image or video and even real-time information from the internet as they are connected to the internet too. They also have remote access in real time, which means they can be controlled, managed, and tracked by the advertisers. This makes it possible to change the visuals, etc.
Mobile billboards that provide even greater exposure
When these digital billboards are installed on trucks and other vehicles, they become truly mobile billboards. The advantage of being able to be located anywhere, driven anywhere, and parked anywhere, means that the advertisement gets seen in a variety of different places by many different people in the course of a single campaign. So there is more value for money for the advertiser. Being backlit and 3-sided gives added visual appeal. Since they have GPS tracking and reporting, advertisers also have greater flexibility to change direction and track it in real time.
Emission-free outdoor billboards
Another form of digital screen is the walking billboard which is becoming increasingly popular because it is eco-friendly, can be taken anywhere that vehicles don’t’ have access too, and is more personable with a real person being able to talk to people and hand out pamphlets, etc.
These are the latest forms of outdoor advertising that are changing the face of advertising in Australia.
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